Our Partnership with Sto
From Print to Performance: Our Partnership with Sto Corp.
What began as a single design project in 2019 has evolved into a full-scale creative and digital partnership. Today, we support Sto Corp. across every channel—design, content, SEO, advertising and automation—helping their team stay consistent, visible and trusted while continuing to expand reach and drive growth.
How Our Partnership with Sto Began
From the beginning, our work with Sto centered on creative precision and alignment with their established brand standards. Sto’s internal marketing team quickly recognized our ability to manage design at scale while maintaining accuracy and consistency. Our experienced team worked closely with theirs to produce case studies, brochures, and collateral that balanced creativity with control. That early collaboration built the foundation for a partnership grounded in shared standards and trust.
Expanding Sto’s Creative and Digital Reach
Today, we operate as an extension of Sto’s marketing team. Our ongoing partnership spans every part of their communication ecosystem, from creative design to digital performance.
- Design & Content – Case studies, brochures, photography, video and product sample packaging.
- Digital Advertising – Paid search and programmatic campaigns centered on specific products and systems.
- SEO & Content Marketing – Continuous optimization, blog development and long-form byline articles that strengthen authority.
- Press & Communications – Press releases and media content that elevate brand visibility and thought leadership.
- Email & Automation – Salesforce Pardot setup, drip sequences and product-driven email campaigns.
- Events & Brand Experience – T-shirts, trade show banners and other branded materials that extend Sto’s presence offline.
- Distributor Communications – A quarterly newsletter hosted on Sto’s site and shared to their subscriber list.
Sto trusts us to represent their brand directly with customers, architects, applicators and distributors. We often handle interviews independently, reflecting the confidence they have in our partnership and in our understanding of their products and audience.
How We Work with Sto Today
As the partnership grew, Sto asked us to take on digital responsibilities. Their website was underperforming from a technical SEO standpoint, with several issues impacting speed, visibility, and user experience. We improved overall site health, lifting search rankings and maintaining strong performance ever since.
That success led to broader opportunities in paid search, programmatic advertising, monthly blogs and product-focused content designed to attract the right audiences. Each initiative reflects our deep understanding of Sto’s brand and customers, ensuring every campaign advances the goals of the partnership while driving measurable improvements in visibility and engagement.
The Results of Our Work with Sto
Over time, our work with Sto Corp. has evolved from project-based collaboration into a comprehensive, results-driven partnership. As Sto streamlined its agency relationships, our role expanded to cover a broader range of creative and digital initiatives. The collaboration has produced award-winning work recognized with multiple Addy Awards and continues to elevate Sto’s brand presence with a unified marketing approach that connects every channel.
What began as a single print project has become a long-term relationship defined by trust, shared goals and continuous growth—a partnership built to keep moving forward.
