How a Great Facebook Ad can Revolutionize your Marketing Strategy
In today’s modern world, an increasing number of businesses are advertising on Facebook. Facebook is one of the largest social media networks in the world, with over one billion users. The website is populated with thousands of ads, with special marketing
Read More5 Common SEO Mistakes To Avoid In 2017
Search engine optimization (SEO) is a constantly evolving industry. Some techniques that worked great in the past can absolutely ruin your website rankings today. That’s why it is so important for business owners to only hire SEO professionals who keep current in their
Read MoreReap the Benefits of Inbound Marketing
If you’re a dedicated small business owner who wants your company to thrive, you should learn as much as you can about inbound marketing. This type of marketing offers many distinct and diverse advantages when it comes to attracting new customers. Inbound marketing stands at the intersection of organic marketing, content marketing, search engine optimization…
Read MoreHow Call-To-Actions Impact Your Marketing and Examples of Ones that Work
So you have a marketing campaign set to launch. Maybe you’re revamping an existing campaign to make improvements. Whatever the case is, it’s vital that you have a proper call-to-action to get the results you’re looking for. A call to action is basically an instruction for the user to take action whether’s is
Read MoreGoogle Say Goodbye to Pop-up Ads
Have mobile pop-up ads been a foundation of your marketing campaign? Due to some new restrictions set forth by Google, using pop-up ads may no longer be your best idea. In fact, these old advertising methods may end up hurting your business more than helping.
Read MoreWhat You Need to Know About Google’s New Mobile-First Index
Google is adopting to the growing use of mobile devices by shifting to a new mobile-first index. Essentially, it means sites will now be indexed based on how they are viewed from mobile devices rather than desktops. From security to mobile responsiveness, Lucid Advertising can optimize your site for mobile use by improving these elements:…
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