Advertising
Interactive Content: A cool way to help #youdoyou
In a world of crowded content, it’s vital to stand out. Enter interactive content, a way to get playful and useful at the same time. Interactive content can serve many purposes which ultimately lend value to your reader. As a perk, you’ll gain some valuable insights into your audience at the same time.
Read MoreJust be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity)
A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about developing a mission statement for both your company as well as one or more foundation client services you offer.
Read MoreMission Statements – why they are important – even if you never show them to the public. Lucid – #wehelpyoudoyou
Mission statements connote large corporate cultures and may be viewed as things of the past. However, mission statements should be alive and well in every organization, even if they never leave the doors. In fact, the best mission statements are intended to never leave the doors. According to experts, one reason mission statements fail to…
Read MoreLucid’s Billboard Countdown
Billboards are a tried and true method of effective outdoor advertising. From launching new products and building brand identity to increasing event awareness, billboards historically give a solid return on investment. Billboards are known as “OOH” Advertising-Out of Home, and recent statistics cite a 3.3% increase this type of signage. Think about it: more and…
Read More7 Vlogging Tips For Business Success
7 Vlogging Tips For Business Success Vlogging has taken the world by storm over the past few years. It’s just a form of blogging, using videos instead of text to reach out, build an audience and share information. Many businesses today are creating a video blog to reach new customers and to build deeper relationships…
Read MoreHow to Use Keyword Phrases for Your Business
Keywords are essentially “buzz words” that are relevant to certain people searching for something online. Businesses use keyword phrases to distribute and create engaging content that likely attracts the attention of searchers interested in whatever products and services are
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