Digital Marketing

The key to effective digital marketing is to appeal to consumer emotion and convert their experience into a purchase or some other specific action. Sounds simple enough, right? However, executing a successful campaign requires precision, a well-thought-out strategy, and a keen understanding of your market. You also need to know a thing or two about…

Are you reading this from a mobile device? IPad, phone or laptop? Probably so if you are like the millions of consumers migrating to mobile. But mobile is more than one segment. For your business, making sure your website and all content is mobile optimized is crucial. eCommerce is on the rise over traditional buying…

Part 2 in a 3 part series Talking ‘bout my generation: Marketing to Gen X If you’re in the restaurant or clothing industry a large part of your audience is Gen X. Compiled of ages 35-54, Gen Xers are shouting “Marsha, Marsha, Marsha” as they fight from the middle to be heard.

Bananas, groupons and some digital marketing tactics. All of these expire. And lose you money. Digital marketing is always evolving. While the foundation stays solid some easy changes to your strategy can get you new business. Take a look at 4 digital marketing trends set to turn brown just like those old bananas.