Digital Marketing
Interactive Content: A cool way to help #youdoyou
In a world of crowded content, it’s vital to stand out. Enter interactive content, a way to get playful and useful at the same time. Interactive content can serve many purposes which ultimately lend value to your reader. As a perk, you’ll gain some valuable insights into your audience at the same time.
Read MoreJust be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity)
A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about developing a mission statement for both your company as well as one or more foundation client services you offer.
Read MoreKeyword Mapping: New tricks for SEO optimization
We know keywords drive traffic to your site. But since many visitors won’t come in the front door, keyword mapping is a great tool to expand subdirectories and build up your backlink portfolio. This useful technique also boosts your chances of ranking for keywords maybe not used in the past.
Read MoreSmall Business SEO and Content: Getting Good to Great
Running a small business is full of perks, but extra task time and more hiring funds usually don’t make this list. Did you know that there are two hidden employees already working for you? In fact, they’re model employees: quiet and unassuming, they bring a lot of bang for the buck, don’t use the last…
Read MoreThe Importance of Claiming Online Directories
Online directories are one of most effective ways to get and keep your brand in front of the public eye, especially in the local market. For small businesses, overlooking directories can be a big missed opportunity considering 9 out of 10 local consumers can find you this way. Today the Lucid team shows you the…
Read MoreThe Importance of Your Social Media Audience
Massive sharing on social media was once a positive milestone. Now, with social media years old, that is changing. Recent research cites that users pay more attention to who shares a social media post than the original author of the content and that people are considering the trust level and credibility of the sharer. High…
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