Digital Marketing
Google Say Goodbye to Pop-up Ads
Have mobile pop-up ads been a foundation of your marketing campaign? Due to some new restrictions set forth by Google, using pop-up ads may no longer be your best idea. In fact, these old advertising methods may end up hurting your business more than helping.
Read MoreWhat You Need to Know About Google’s New Mobile-First Index
Google is adopting to the growing use of mobile devices by shifting to a new mobile-first index. Essentially, it means sites will now be indexed based on how they are viewed from mobile devices rather than desktops. From security to mobile responsiveness, Lucid Advertising can optimize your site for mobile use by improving these elements:…
Read MoreWhy You Need to Claim Your Top Level Domain Name
For many years, business owners have fought to try to create a subdomain name that is memorable, pronounceable and that is available. Prices for the best ones can be ridiculous. For example, Insurance.com sold for $35.6 million, VacationRental.com sold for $35.6 million and PrivateJet.com sold for $30.18 million.
Read MoreHoliday Marketing Campaign
The holiday season isn’t just snow, decorations, enormous meals and delicious baked goods – it’s Black Friday, deals, discounts, and, usually, presents, presents and more presents. Effective holiday advertisements are a crucial part of any campaign strategy. Nothing can really compel shoppers to spend more than the approach of the holiday season.
Read MoreIncoming and Outgoing Link Building Strategies You Need to Employ Now
As Matt Cutts, former head of Google’s Webspam team, says link building is “sweat plus creativity.” Just like all forms of exercise does not produce the same results, all link building does not deliver the same results. Therefore, if you are going to sweat link building, then make sure you are doing it in the…
Read MoreContent Writing
Content writing can seem simple enough. And it is, in theory. You have something to say, so you’ll say it in your content. But what are you really saying, and are you saying it well enough? That’s where the complexities of content marketing come into play. By knowing the pitfalls of content creation, you’ll also…
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