Marketing Archives - Page 2 of 3

Advantages of Traditional Marketing

Traditional marketing refers to a form of promotion that reaches an audience offline. Companies use marketing channels such as print, broadcast, telemarketing or direct mail to engage their audience and broaden their reach. Companies that invest in traditional advertising spend a great deal of time and creativity crafting successful marketing campaigns that generate substantial revenue.…

Contemporary Approaches to Marketing

The focus of contemporary marketing extends beyond merely attracting new customers. Today’s marketing strategies also include instilling customer loyalty and a sense of brand devotion, thereby creating a more sustainable business model. This new way of viewing product or service promotion drastically changes how a company operates when expanding its market reach to a target…

Part 3: Marketing to Baby Boomers

Part 3 of our 3 part series Talking ‘bout my generation: Marketing to Baby Boomers Who? Oh, the Baby Boomers you say. Sorry what with our failing hearing and cataracts we just didn’t get the picture. That’s how Baby Boomers feel in the marketing mix. Portrayed as too old. Tech-inept. Out of touch. Turns out,…

Big things ahead for Lucid: the Importance of Setting Goals

Ok, ok, in our defense goal setting is not a new concept! We’d never be as successful as we are if this was new vocab. But isn’t it helpful to refine your goals and how you’re going to get there from time to time? Lucid is growing by leaps and bounds. We’re taking a look…

Your Marketing Plan: Strategy or To-do List?

Could you be making one common mistake? For many, a marketing strategy is approached as another to do list. It’s a simple misstep. In a quick video by content leader, HubSpot, they tell us why this is bad, how to spot it and when to know the difference. So whether you can watch or read…

Using Data to Drive Content

Love the word “data”? “Analytics,” maybe? Yeah, we don’t either! Years ago, businesses had to dig for data. But today, it’s everywhere and it can be overwhelming. Today Team Lucid’s going to help you cut through the noise. And in honor of St. Pat’s Day, we’ll use lucky number 7. Consider this list when strategizing…