The Importance of Claiming Online Directories

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Online directories are one of most effective ways to get and keep your brand in front of the public eye, especially in the local market. For small businesses, overlooking directories can be a big missed opportunity considering 9 out of 10 local consumers can find you this way.  Today the Lucid team shows you the…

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Security Measures to Protect Your Website from Different Threats

Websites are being hacked every day, and sensitive information is leaked. Hackers have new methods of hacking that are facilitated by fast internet speeds and fast computers. New tools are also at their disposal to exploit tiny loopholes in your website. As such, websites are vulnerable to many threats online, and it is your responsibility…

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Do You Need A Website Refresh Or A Website Redesign?

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Should You Refresh Your Website or Redesign It? Here’s How to Decide! It’s hard to believe that the first website was created just 27 years ago. At the time, only a handful of computers could even access it. We’ve come a long way since then, battling the dreaded marquee — AKA side-scrolling — text, to…

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Google Ads Strategies for B2B Marketing

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How to Use Google Ads for Marketing Pay-per-click (PPC) advertising can propel your business to newer levels and deliver great returns from your online marketing expenditure. While there are several methods of PPC advertising, it is Google Ads that reigns supreme. Namely, using Google Ads to drive traffic to your website is the most effective…

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Why Does My Search Ranking Fluctuate So Much?

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One of the biggest problems that a lot of small business owners encounter when they first start tracking their website stats is the problem of seeing their traffic and search ranking fluctuate on an almost daily basis. This fluctuation is actually pretty standard, and it is really nothing to

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