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Inbound Series Part 1: Inbound vs. Outbound Marketing

Hearing more about inbound marketing? The new buzz tool for 2018, inbound marketing, is the natural evolution in line with our society’s changing buying behaviors. But what exactly is “inbound marketing?” Grab your seat on this fast-moving train. Today #justbelucid gives you the lowdown to get started.

Keyword Mapping: New tricks for SEO optimization

We know keywords drive traffic to your site. But since many visitors won’t come in the front door, keyword mapping is a great tool to expand subdirectories and build up your backlink portfolio. This useful technique also boosts your chances of ranking for keywords maybe not used in the past.

Lucid’s Billboard Countdown

Billboards are a tried and true method of effective outdoor advertising. From launching new products and building brand identity to increasing event awareness, billboards historically give a solid return on investment. Billboards are known as “OOH” Advertising-Out of Home, and recent statistics cite a 3.3% increase this type of signage. Think about it: more and…

Small Business SEO and Content: Getting Good to Great

Running a small business is full of perks, but extra task time and more hiring funds usually don’t make this list. Did you know that there are two hidden employees already working for you? In fact, they’re model employees: quiet and unassuming, they bring a lot of bang for the buck, don’t use the last…

New Ways to Use Facebook’s Latest Feature

Facebook’s newest addition is a must-have for those working in event marketing. Events Custom Audiences allows you to dig much deeper into previous event interactions as well as missed event opportunities to drive new and repeat business. Here’s a step-by-step on this new resource.

8 Tips for Forming a Solid Agency Partnership

Agency partnerships are the most dynamic, inclusive and effective means of enabling your firm to draw the highest ROI from the marketing budget. Many firms fail to maximize their marketing reach and potency due to lack of a clear and well-defined relationship with their specific marketing agency. Marketing agencies are primarily dependent on your direction…