What do email marketing and a football have in common?
Email marketing is one of the most powerful tools for building your brand. Dollar for dollar the ROI on this digital marketing platform can’t be beat, especially considering it has more than doubled in the last 3 years. Both B2B and B2C industries are using email marketing to grow their current customer business as well…
Read MoreInteractive Content: A cool way to help #youdoyou
In a world of crowded content, it’s vital to stand out. Enter interactive content, a way to get playful and useful at the same time. Interactive content can serve many purposes which ultimately lend value to your reader. As a perk, you’ll gain some valuable insights into your audience at the same time.
Read MoreJust be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity)
A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about developing a mission statement for both your company as well as one or more foundation client services you offer.
Read MoreMission Statements – why they are important – even if you never show them to the public. Lucid – #wehelpyoudoyou
Mission statements connote large corporate cultures and may be viewed as things of the past. However, mission statements should be alive and well in every organization, even if they never leave the doors. In fact, the best mission statements are intended to never leave the doors. According to experts, one reason mission statements fail to…
Read MoreKeyword Mapping: New tricks for SEO optimization
We know keywords drive traffic to your site. But since many visitors won’t come in the front door, keyword mapping is a great tool to expand subdirectories and build up your backlink portfolio. This useful technique also boosts your chances of ranking for keywords maybe not used in the past.
Read MoreLucid’s Billboard Countdown
Billboards are a tried and true method of effective outdoor advertising. From launching new products and building brand identity to increasing event awareness, billboards historically give a solid return on investment. Billboards are known as “OOH” Advertising-Out of Home, and recent statistics cite a 3.3% increase this type of signage. Think about it: more and…
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