Small Business SEO and Content: Getting Good to Great

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Running a small business is full of perks, but extra task time and more hiring funds usually don’t make this list. Did you know that there are two hidden employees already working for you? In fact, they’re model employees: quiet and unassuming, they bring a lot of bang for the buck, don’t use the last…

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The Importance of Claiming Online Directories

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Online directories are one of most effective ways to get and keep your brand in front of the public eye, especially in the local market. For small businesses, overlooking directories can be a big missed opportunity considering 9 out of 10 local consumers can find you this way.  Today the Lucid team shows you the…

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New Ways to Use Facebook’s Latest Feature

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Facebook’s newest addition is a must-have for those working in event marketing. Events Custom Audiences allows you to dig much deeper into previous event interactions as well as missed event opportunities to drive new and repeat business. Here’s a step-by-step on this new resource.

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The Importance of Your Social Media Audience

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Massive sharing on social media was once a positive milestone. Now, with social media years old, that is changing. Recent research cites that users pay more attention to who shares a social media post than the original author of the content and that people are considering the trust level and credibility of the sharer. High…

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Security Measures to Protect Your Website from Different Threats

Websites are being hacked every day, and sensitive information is leaked. Hackers have new methods of hacking that are facilitated by fast internet speeds and fast computers. New tools are also at their disposal to exploit tiny loopholes in your website. As such, websites are vulnerable to many threats online, and it is your responsibility…

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7 Vlogging Tips For Business Success

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7 Vlogging Tips For Business Success Vlogging has taken the world by storm over the past few years. It’s just a form of blogging, using videos instead of text to reach out, build an audience and share information. Many businesses today are creating a video blog to reach new customers and to build deeper relationships…

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