Branding
What is Print Advertising?
Print advertising is a form of marketing that uses physically printed media to reach customers on a broad scale. Ads are printed in hard copy across different types of publications such as newspapers, magazines, brochures, or direct mail. From 2015 to 2019, U.S. companies spent an average of $25 billion annually on print advertising. While…
Read MoreWhy Typography is Important in Web Design
Content accounts for over 90 percent of a website’s overall design. Yet, most people rarely consider how the content contributes to the look and feel of the site’s layout. But make no mistake, content – more specifically, typography, plays a substantial role in web design, company branding, messaging and audience connection. Lucid’s solution to your…
Read MoreHow Much Does It Cost to Design a Logo?
A logo is a definitive element in brand identity. It is often the first image that a potential customer notices. A powerful image makes a lasting impact long after the first impression has worn off. A logo is more than a clever design. It is a flagship symbol of your company’s core values, culture, message,…
Read MoreBranding: Answer three questions to get clear on yours
Are you crystal clear on your branding? The #Lucidteam recently wrote on the importance of clarity in brand identity. With that clarity in focus, now you can solidify your branding.
Read MoreNewsjacking
2018 is quickly approaching. No time to lament those tweets that never caught air. Newjacking is one technique to try in the new year as your team looks for creative ways to juice things up. Why not add newsjacking to the growing list of 2018 resolutions? Work out more-check! Use those Groupons-check! Newsjack-oh yeah! You…
Read MoreInteractive Content: A cool way to help #youdoyou
In a world of crowded content, it’s vital to stand out. Enter interactive content, a way to get playful and useful at the same time. Interactive content can serve many purposes which ultimately lend value to your reader. As a perk, you’ll gain some valuable insights into your audience at the same time.
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