Branding
Just be Lucid – The importance of knowing who you are, what you do and how and why you do it (Clarity)
A few posts ago, we wrote on the importance of having clarity around your brand identity. We talked about developing a mission statement for both your company as well as one or more foundation client services you offer.
Read MoreMission Statements – why they are important – even if you never show them to the public. Lucid – #wehelpyoudoyou
Mission statements connote large corporate cultures and may be viewed as things of the past. However, mission statements should be alive and well in every organization, even if they never leave the doors. In fact, the best mission statements are intended to never leave the doors. According to experts, one reason mission statements fail to…
Read MoreLucid’s Billboard Countdown
Billboards are a tried and true method of effective outdoor advertising. From launching new products and building brand identity to increasing event awareness, billboards historically give a solid return on investment. Billboards are known as “OOH” Advertising-Out of Home, and recent statistics cite a 3.3% increase this type of signage. Think about it: more and…
Read MoreThe Importance of Claiming Online Directories
Online directories are one of most effective ways to get and keep your brand in front of the public eye, especially in the local market. For small businesses, overlooking directories can be a big missed opportunity considering 9 out of 10 local consumers can find you this way. Today the Lucid team shows you the…
Read MoreNew Ways to Use Facebook’s Latest Feature
Facebook’s newest addition is a must-have for those working in event marketing. Events Custom Audiences allows you to dig much deeper into previous event interactions as well as missed event opportunities to drive new and repeat business. Here’s a step-by-step on this new resource.
Read More7 Vlogging Tips For Business Success
7 Vlogging Tips For Business Success Vlogging has taken the world by storm over the past few years. It’s just a form of blogging, using videos instead of text to reach out, build an audience and share information. Many businesses today are creating a video blog to reach new customers and to build deeper relationships…
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